Redefining African Fashion
Grass-fields is a global fashion brand with a
purpose: to redefine what African fashion means on the world stage.
Founded in 2013, our mission is to empower
communities by creating elegant, African-made clothing that fuses cultural
heritage with contemporary design all while working toward a bold, measurable
goal: to employ 1 million Africans by 2050.
Our Belief
Africa is not the past, it's the future.
And we’re here to build that future with bold
fabrics, jobs, and fearless fashion.
What We Offer:
Luxury fashion inspired by Africa
designed in-house
More than 80% of our products made
in Africa, by skilled artisans in Cameroon and Nigeria
Drop-based collections focused on
limited quantities.
A supply chain rooted in ethics,
community, and cultural pride.
Why It Matters:
Unlike most fast fashion brands,
we don't just “source” from Africa we invest in it.
Every piece you buy helps pay a
living wage, teach a skill, and build a future. This isn’t just fashion, it's
economic transformation stitched into every seam.
Our Mission:
To create the largest African
fashion brand in the world.
To generate 1 million African jobs
by 2050.
To connect the diaspora and global
community to fashion with meaning
OUR STORY
I'M SOPHIA.
This is your heading text.
ABOUT SOPHIA
I’m dedicated to helping entrepreneurs, side-hustlers and founders-to-be build their dream businesses. Over the past 14 years, I’ve built big companies and failed hard on the grand public stage. When I was 22, I started a little eBay store selling vintage out of the back of an ‘87 Volvo and named it Nasty Gal. Over the years, I scaled the business to $100,000,000 in revenue and wrote a New York Times Bestselling book about the whole thing and named it #GIRLBOSS. So they put me on the cover of Forbes and made a Netflix series based on my life. Needless to say, it’s been a pretty wild ride. Through my businesses, books, and podcasts I’ve mentored thousands of people like you on how to dream up and build profitable businesses they’re proud of. I’ve navigated the tricky waters of building both bootstrapped and investor-backed companies and after 14 years of it, I’m ready to harvest everything I know. Please, take it!
1988
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We were born in Cameroon in September 1988 to a loving family. We were all very close and we had a great childhood.
1988
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1996 -1998
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We lost our father and brother, and our mother was now a single mother to 6 kids. To help make ends meet, we would take to the streets of Africa, selling sweets, and fruits after school.
1996 -1998
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2007-2010
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We started selling clothes at University to afford our tuition and expenses.
2007-2010
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2010
We both Graduated with Bachelor’s degrees. Christelle used the savings from the clothes business to secure a visa to pursue an MBA in the UK.
2010
2011
Christelle worked as a cleaner, and nanny while selling second-hand clothes on eBay.
2011
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2012
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Eventually, Christelle graduated with an MBA, but couldn’t secure a job in the UK. She had to return to Cameroon with only £50 in her pocket.
2012
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2013
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We started Grass-fields on Etsy in a cyber cafe.
2013
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2014
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We went viral and became a 6 figure business in just 2 days while operating from Cameroon.
2014
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2015
Christelle returned to the UK with their brother ready to scale Grass-fields.
2015
2019
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Michele fell ill, leaving Christelle to run the business on her own.
2019
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2019
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2022
Grass-fields became an 8 figure business and the biggest African fashion brand in the world.
2019
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2022
2023
We lost the company to investors that were suppose to help us all while Michele was fighting for her life.
2023
2024
Now, we’ve regained control of the company, and we are now ready to continue serving our community, providing the best African clothing, and continuing our goal of employing 1,000,000 Africans by 2050.
2024