Dear Grassfields Family,
As we write this, our hearts are overflowing with gratitude. Grassfields has always been more than just a brand—it’s a shared journey, a testament to resilience, and a celebration of community. And none of it would have been possible without you.
2023 was a year of heartbreak for us. Losing Grassfields felt like losing everything—our team, our stock, our dream. It was a devastating chapter that shook us to the core. But we refused to let the story end there. Against all odds, in 2024, we fought to reclaim Grassfields. Winning it back was a monumental victory, but little did we know, the hardest work was still ahead.
Rebuilding Grassfields was a journey like no other. It wasn’t the same brand we had known and nurtured—it needed to be reimagined, restructured, and rebuilt. We had to start over, rebuilding a team, designing collections from scratch, and solving logistical nightmares. But what kept us going was the belief in the heart of Grassfields: you.
Our first attempt, the Back to Basics collection, fell short of your expectations. Orders were delayed, and we failed to deliver the Grassfields experience you deserved. Those moments were tough, filled with doubt and uncertainty. Could we ever regain your trust? Could we ever bring Grassfields back to life?
We chose not to give up. Instead, we learned, grew, and committed ourselves to being better. When we launched the Eternal Essence collection, it wasn’t just a new line—it was a promise. A promise to you that Grassfields was back, stronger and more determined than ever. It symbolized rebirth, not just of a brand, but of hope.
Your response to Eternal Essence gave us strength. And this Black Friday, you gave us even more. The overwhelming turnout during the sale was nothing short of incredible. While sales are not yet where they were during Grassfields’ peak, this Black Friday was our most significant milestone of 2024. It was your belief, your support, and your trust that made it happen. Seeing so many repeat customers brought tears to our eyes. You never gave up on us, and for that, we are eternally thankful.
Grassfields is what it is today because of you. Your faith in us drives us to keep improving—better designs, better service, and an even better Grassfields. This journey belongs to all of us, and we are humbled to have you by our side.
From the depths of our hearts, thank you. Thank you for standing with us, for giving us another chance, and for believing in the future of Grassfields. You are the heroes of this story, and we are honored to serve you.
Here’s to a brighter, better Grassfields—built with love, perseverance, and your unwavering support.
With endless gratitude,
Christelle and Michelle N
